p1ng studio: playful thinking, purposeful growth.

Imagining a future where businesses create a greener, kinder world. 
One that works with the planet and people on it.

My story

Hi, I'm Jo

My love for creative strategy started at Net-A-Porter, the perfect example of creativity, culture and commerce aligning together for growth.

There, I led an amazing team of creatives to deliver beautiful editorial and e-commerce content.

NAP is where I learnt growing a business can be playful, imaginative and commercially viable.

Since then I’ve helped founders, course creators and e-commerce brands grow using insight-led creative strategies.

What people say.

"We worked with Jo for nearly 3 years. Her strategy and creative direction measurably improved our sales."

Sadie Roberts,

PatchWorks UK

"I like the way Jo thinks.
She is great at strategy and creative problem solving. She has a keen eye for detail and a clear understanding of how to create engaging content."

Hannah Martin,

Rich Retiree

"We started with an unengaged audience and ended up with one that genuinely cared about our brand."

Lana Novak,

BloomBox Club

Want to see what's possible?

Let's chat